Industries
B2B Industry Experience
We work primarily with B2B SMEs. Sales challenges differ by industry — so does the right solution. Below are the sectors we focus on most.
Technology & IT Services
Typical Sales Challenges
- Long, technical sales cycles
- Founder-led early sales
- Weak pipeline visibility
Relevant Consulting Solutions
- GTM Strategy
- Sales Process Design
- CRM Strategy
Example Outcome: [PLACEHOLDER]
SaaS & Software
Typical Sales Challenges
- Inconsistent lead generation
- Low trial-to-paid conversion
- Unclear ICP
Relevant Consulting Solutions
- ICP Definition
- Lead Conversion
- Sales Automation
Example Outcome: [PLACEHOLDER]
AI & Digital Solutions
Typical Sales Challenges
- Educating a new-category buyer
- Long evaluation cycles
- Undefined value proposition
Relevant Consulting Solutions
- Value Proposition
- AI-Powered Prospecting
- Sales Enablement
Example Outcome: [PLACEHOLDER]
Manufacturing
Typical Sales Challenges
- Relationship-based, slow-moving sales
- Limited CRM adoption
- Territory & account gaps
Relevant Consulting Solutions
- Territory Planning
- CRM Assessment
- Account Planning
Example Outcome: [PLACEHOLDER]
Engineering
Typical Sales Challenges
- Technical, multi-stakeholder deals
- Weak handoff between BD and delivery
- Forecast unpredictability
Relevant Consulting Solutions
- Sales Process Design
- Sales Forecasting
- Pipeline Strategy
Example Outcome: [PLACEHOLDER]
Healthcare & Pharma
Typical Sales Challenges
- Regulated, longer sales cycles
- Complex buying committees
- Limited structured sales process
Relevant Consulting Solutions
- Sales Strategy
- Sales Process Design
- Sales Training
Example Outcome: [PLACEHOLDER]
Real Estate
Typical Sales Challenges
- Founder-dependent sales
- Inconsistent lead follow-up
- No structured sales playbook
Relevant Consulting Solutions
- Sales Playbooks
- Lead Management
- Sales Coaching
Example Outcome: [PLACEHOLDER]
Professional Services
Typical Sales Challenges
- Referral-dependent growth
- Weak outbound motion
- Unclear positioning
Relevant Consulting Solutions
- GTM Strategy
- Market Segmentation
- New Market Development
Example Outcome: [PLACEHOLDER]
Other B2B Businesses
Typical Sales Challenges
- Varies by business model
- Often a mix of the above
- Needs a tailored diagnosis
Relevant Consulting Solutions
- Sales Audit
- Sales Strategy
- Sales Organisation Design
Example Outcome: [PLACEHOLDER]
Don't See Your Industry?
Our methodology is industry-agnostic by design — Diagnose, Design, Build, Scale applies to any B2B sales organisation. Let's talk about yours.