About Us
Experienced Sales Practitioners. Practical Strategies. Measurable Growth.
We are a collective of experienced sales and business development professionals — not a single individual, but a practitioner-led firm built to help SMEs build professional, scalable sales organisations.
Who We Are
An organisation of practitioners — not a personal brand.
SellingDNA is a collective of experienced sales and business development professionals who have spent years building sales organisations, entering new markets, developing GTM strategies, managing sales teams and driving revenue growth for B2B businesses.
Our collective experience spans B2B Sales, Business Development, GTM Strategy, Sales Transformation, Revenue Growth, Sales Leadership, Sales Technology, and AI & Digital Transformation.
Our Approach
Practitioner-led. Hands-on. Outcome-oriented.
We don't hand over a strategy deck and leave. We work alongside your team from diagnosis through to execution and measurement — because strategy without execution does not create revenue.
Our Mission
To help SMEs build professional, scalable and predictable sales organisations.
Our Vision
To become a trusted growth partner for SMEs looking to transform their sales performance.
Our Approach
Practical. Data-driven. Hands-on. Outcome-focused.
Our Expertise
Collective capability across the full sales engine
Our consultants collectively cover every stage of the SellingDNA methodology — from diagnosis to design, build and scale.
Our Team
Meet the Practitioners
Six experienced sales and business development consultants, each bringing a distinct area of practitioner expertise. Individual profiles support the SellingDNA brand — they don't replace it. Full profiles to be confirmed.
[Consultant Name]
Sales Strategy & GTM Consultant
[X]+ Years Experience
Expertise: GTM · B2B Sales · Sales Transformation · Revenue Growth
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[Consultant Name]
Sales Team & Leadership Consultant
[X]+ Years Experience
Expertise: Sales Hiring · Coaching · Performance Management
[Short professional bio — placeholder]
[Consultant Name]
Sales Process & CRM Consultant
[X]+ Years Experience
Expertise: CRM Strategy · Sales Automation · Dashboards
[Short professional bio — placeholder]
[Consultant Name]
Revenue Growth Consultant
[X]+ Years Experience
Expertise: Pipeline Growth · Conversion · Account Expansion
[Short professional bio — placeholder]
[Consultant Name]
AI-Powered Sales Consultant
[X]+ Years Experience
Expertise: AI Prospecting · AI Sales Analytics · Automation
[Short professional bio — placeholder]
[Consultant Name]
Business Development Consultant
[X]+ Years Experience
Expertise: Market Expansion · Territory Strategy · New Markets
[Short professional bio — placeholder]
Why SellingDNA
What makes us different
Strategy without execution does not create revenue. We help clients move from Strategy → Execution → Measurement → Continuous Improvement.
Ready to Build a Better Sales Engine?
Let's identify what's holding your sales growth back — and build a practical path forward.